Case discussion – heineken | Management homework help

 Case Discussion – Heineken

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Discussion Questions: 

Read the case in the attachments about Heineken and answer the following questions.

  1. How would you characterize the pressures for customization and global integration in Heineken’s industry?
  2. What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?