Discussion: Marketing and Sales Calls Which part of the sales cycle is the most daunting for you? Why? How will you overcome your resistance to do this step? Reference Vogel, L. (2005). Prospecting fo

Discussion: Marketing and Sales Calls

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Which part of the sales cycle is the most daunting for you? Why? How will you overcome your resistance to do this step?

Reference

Vogel, L. (2005). Prospecting for the sale of consulting services. Consulting to Management, 16(4), 47-52.