Q. 1: You plan to introduce a new cell phone in Pakistani market. Before doing so, you have to select a good name which can add greatly to a product’s success. Finding the best brand name is a diffi

Q. 1:  You plan to introduce a new cell phone in Pakistani market. Before doing so, you have to select a good name which can add greatly to a product’s success.  Finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.                                                                                                 2.5 Marks

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While selecting the brand name for your cell phone, identify which of the following qualitie(s) should be included in your brand name and why:

(1) It should suggest something about the product’s benefits and qualities.

(2) It should be easy to pronounce, recognize, and remember: Tide, Jelly

     Belly, iPod, Jet Blue.

 (3) The brand name should be distinctive

 (4) It should be extendable; Amazon.com began as an online bookseller but chose a name that would allow expansion into other categories.

 (5) The name should translate easily into foreign languages.

 (6) It should be capable of registration and legal protection. A brand   name cannot be registered if it infringes on existing brand names.